Upscaling Your
Marketing Practice
Discover how I can use my learning through the years to benefit your marketing team, and how I can be the perfect fit for your business.
Upscaling Your Marketing Practice
Discover how I can use my learning through the years to benefit your marketing team, and how I can be the perfect fit for your business.
A Certified Marketing Automation Specialist
The Martech landscape is rapidly expanding, with a multitude of applications available. It's essential not to limit your focus to just one. The good news is that skills in this field are versatile. As a Certified Salesforce Pardot Consultant and Marketing Cloud Email Specialist, I possess transferable skills that enable me to seamlessly apply my expertise across various Martech platforms.
Currently, Marketing Executive @Pracedo
Roles & Responsibilities
Marketing Automation
Creating and maintaining assets in Salesforce Pardot. Additionally, building processes that can direct Marketing Qualified Leads to Sales, and put prospects on an Engagement Journey that can lead to either upsell or cross-sell opportunities.
Search Ads
Conducting research on market trends to identify appropriate search keywords that can be used to create a Google Search Ad. This involves creating responsive headlines, descriptions, site link extensions, and CTA phrases.
Website CMS
Writing articles that showcase Pracedo's Salesforce expertise for better SEO, creating landing pages for Pracedo's Salesforce implementation services using WordPress and Elementor and maintaining up-to date information on the website.
Formerly, Digital Marketing Executive @Furnitech
Roles & Responsibilities
Display & Search Ads
Setting up Google Search & Display Ad campaigns to extend brand awareness and capture leads of prospective customers.
Search Optimisation
Optimising website content for better Search Rankings across all Search Engines by creating structured CTA snippets.
Advertising Collateral
Collaborating with the in-house design team to create advertising materials such as flyers and product catalogues.
Non-Scholastic Independent Experiences
As part of the Future Leader’s Certificate by the University of Birmingham, I was put together with a bunch of students from different management programmes at the Birmingham Business School. We were all assigned to Beiersdorf for an SEO consulting project. During the project I lead the team sharing my PPC and SEO experience, gaining us the first prize for the project. As a part of the project we developed a generic SEO template which can be used by almost every business to improve their Search Rankings.
In December 2018, I decided to apply for my personal TEDx licence, an individually organised TED event. Unknown to me, the process was more than 3 months long, and I finally received my license in April 2018. My journey had now only begun as I started to put together a team, look for event venues, and finalise speakers for the event. Fast forward to one month before the event, we finally started selling the tickets to the event and the response was unbelievable. We were sold out within the first 2 weeks itself, with enquiries to purchase tickets coming in all the way till the day of the event. We achieved this by using Social Media Marketing, including organic reach generation and Social Media ads for Facebook and Instagram.
I stepped into the world of organised volunteering in the year 2016 with Rotaract Club Of Ahmedabad Emerald. I was in charge of PR and Communications for more than 6 months before finally stepping into the role of Vice President for the club. My role at Rotaract included looking after content creation and management including Graphic Designing and Social Media Marketing. I headed several projects there including fund-raiser concerts with an audience of 7000, donation drives, promoting education for the poor etc.
Educational Qualifications
Master of Science
Marketing
September 2021
Master of Business
Administration
May 2020
Bachelor of Business
Administration
April 2018